HYPER-RETAIL

Since the Industrial Revolution, there was increased rate of production and goods were manufactured with a consistent quality, replacing skilled manual workers with machines and making things more affordable. Huge markets for these goods were opening up in the new cities for people to consume.

Today, shopping centres and supermarkets are so common that goods are easily acccessible, with mass production it also means that there is variety and freedom of choices for everyone. One can simply walk out of the house and get the groceries within half an hour.

The marketing strategy encourages fast-production and also fast consumption to clear stocks and make sure there is no leftovers, sales are often Items sold at lower price encourages more impulse buying.

In our culture, shopping today seemed to be less about the pure buying and more about the experience. People tend to shop most of the time subconsiously or to destress from work. Even on televisions, there will always be advertisements on different brands and products.The brand one carries affects their identity which pressures them to buy and consume their goods, resulting people to becoming materialistic and industry brands to be more pressured and make a difference from others. 

​

A local example would be the launch of Iphone 7 in Singapore. A day before Iphone 7 arrived Singapore, people were already queuing up for it overnight. Wanting to be the first to get hold of the new product and having the nicest and newest gadgets. This Hyper-consumerism behavior is people wanting to keep up with the trend, societal pressure and anxiety to never be outshone by anyone around.

As designers, it is important that we use good and lasting materials for the goods produced.