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SEMINAR RESEARCH:

HypeRetail

Timeline of retail businesses:

Due to Industrial Revolution, there is an increased rate of production and quality of goods manufactured by machines which leads to more products available at lower prices. Having a wider range of goods for selection, people have easier access through shopping at nearby supermarkets. To enhance shopping experience for buyers, augmented reality is used to help buyers bring the products to ‘life’.

 

Physically shopping has turned into online shopping as technology advances throughout the years causing many to impulse buy without interacting with the product. It has however helped business owners tremendously without the need to rent and maintain a store. Stores that sells products uses layout to appeal to buyers such as categorizing items used together in the same area such as cereal and milk to attract more buyers. Advertisements also play a role in over consumption by appealing to emotions and persuasion. Thus, the retail industries continue to evolve.

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